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Al Massam Trading & Electrical Est

"Trusted Partner for household appliance and commercial kitchen equipment"

Cash On Delivery
+971 4 344 5144

Group Profile

The Company is 100% Emarati-owned, starting as a small electrical shop and showroom in the 1969. Since then, it has evolved as one most reliable local Trader, Distributor, Wholesaler, Retailer, Importer and Re-exporter of Domestic Homes Appliances, Consumer Household Electronics, Household Refrigeration and Air-conditioners, Commercial Air-conditioners, Commercial and Professional Kitchen, Restaurant, Hotel and Catering Equipment. Al Massam is one of the UAE’s largest distributors of Fire-proof safes- for homes, banks, companies. The Al Massam holds a large inventory of hundred varieties of safes for home and commercial purpose. Massam distributes its products to almost 200 dealers and retailers in the UAE and GCC. Massam supplies to His Highness Sheiks Palaces, Dubai Police, Dubai Health Authority, MEYDAN etc... among others. Massam Technical Services Department handles mechanical, civil works, A/C installation, and maintenance projects.


Al Massam




Home Appliances

Technical Services


Real Estate

Company Mission: 

“To provide products and services with distinct world-class quality, to satisfy customers' needs by offering outstanding service, quality and affordability.”

Company Vision:

“To be the most progressive-customer-oriented and multi-product local Trading Company that serves domestic and international markets with a reputation for distinct product quality and excellent customer service.”

Company Core Values:

Honesty, Dedication, Integrity, Loyalty & Customer Satisfaction

Al Massam Wholesale and Retail Distribution

The company distributes "New General", a company-owned brand of commercial and household appliances like refrigerators, freezers, showcase chillers, commercial stainless chillers, commercial heavy duty gas cookers, water coolers, A/C's, washing machine, vacuum cleaner, electric and gas cooking range, and all kinds of safes. New General – with quality slogan, "Mark of Distinction and Quality" is widely distributed almost 200 dealers and retailers in the UAE. It has established its own niche of loyal clientele not only in domestic market, but also gaining market presence in the GCC, Middle East and Africa.


Masterchef” is a full range of heavy duty kitchen, restaurant and hotel commercial appliances imported from South Korea, Thailand, Italy and other European countries. “Masterchef” brand name is owned by Al Massam. Al Massam also owns “Yamada” a Japanese brand of Fire Proof Safes. The company offers the widest range of Safes features – such as Keys, Combination, Digital, Finger Print, Biometric models for Fire-Proof, Burglar-Proof.


As Wholesaler and Retailer, the company supplies a high quality brand from Japan, America, Europe, Korea, Thailand, etc. The company is persistent in developing a high quality brands therefore, Almassam Distribution created qualification and standards for the brands they own to ensure quality of products.


Products also have to pass the highest international quality standards like ISO: 2001, UL, CE, TUV-GS, CB, CCC, GOST, RoHS, and SAA including ESMA certifications. Al Massam is also a TEJARI accredited Supplier and Distributor to Government owned Entities and Ministries.


The Al Massam owns 3 brands, widely distributed in the local market: NEW GENERAL, MASTERCHEF AND YAMADA. Our local and international brands:


Domestic Household Appliances, Electronics, Safes, Refrigeration and Air-conditioners:New General, Masterchef, Yamada, Nikai,Aftron, Supra, Super General, Venus, Westpoint, Cooline, MDV,Nobel, Technoflame, Hitachi, Toshiba, LG, Panasonic, Sony, Sanyo, Siemens, Philips, Frigidaire, GE, White-Westinghouse, Indesit, Ariston, Akai, Glemgas, Rinnai, Daewoo, Gree, Karcher, Moulinex, Bompani.


Commercial Refrigeration and Air Conditioners:O General, Carrier, York, Trane, Daikin, Samsung, Hitachi, Panasonic, Sanyo, SKM


Commercial and Professional Kitchen, Restaurant, Hotel, Catering Equipment: Masterchef, Hamilton Beach, Santos, Modular, Rational, Blendtec, Omega, Cino, Ariston, FAMA, Karcher, Diamond, Fagor, Scotsman, Robot Coupe, La Spaziale, Saeco, Ozti, Hobart, JTC, Bravilor,


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